GROWTH ENGINE ARCHITECT
Building Marketing Engines That Scale
I come in when marketing leadership is missing and leave when it works. I work as a Fractional & Interim CMO for companies that have outgrown their marketing structure or never properly built one. The result: a marketing engine that generates predictable pipeline and keeps running without me. Berlin-based. DACH native.
Three Scenarios
When Companies Reach Out
Growth Outpaces Structure
- Marketing grew historically instead of being built deliberately
- Sales and marketing misaligned
- Rising acquisition costs with no visibility
- AI tools in use but nobody knows if they generate pipeline
- No KPI framework, structure, process or reporting
Entering Germany
- Complex or high-ticket offering
- Local marketing presence required
- Cultural & regulatory friction
- No on-the-ground marketing leadership
- Agency chaos without strategic oversight
Expanding Beyond DACH
- DACH-based company with proven product
- International expansion without local marketing leadership
- No multi-market performance infrastructure
- Unclear which markets to prioritize and how
How I Work
I develop the strategy, build the structure and recruit the team. The result: marketing that grows predictably, is tightly aligned with sales and runs without me.
An operator, not just an advisor. I work hands-on when the situation requires it: setting up campaigns, managing agencies, implementing CRM, building and orchestrating AI agents. But the goal is never to stay in execution. I build the structure, create the playbooks and hand over something that runs.
Engagement Model
Build → Stabilize → Advise
Build
Structural Reset
Full operational build-out of marketing team, processes and infrastructure.
Stabilize
Leadership Transition
Hand over day-to-day operations with trained team and proven playbooks.
Advise
Strategic Advisory
Light retainer for board-level guidance and strategic course correction.
30%
Avg. YoY Growth
+500%
Organic Lead Growth
22 FTE
Built and Led
20+
Years Experience
Working Model
The AI-Ready Marketing Organization
Smaller than yesterday's marketing department. More capable than most of today's. How marketing organizations are built when you build them now: four functional areas, AI agents on every level.
Brands I worked with
