Impact
Results That Compound
Structured growth infrastructure delivers measurable, lasting impact, not campaign spikes. These are outcomes from the Build → Stabilize → Advise approach.
30%
Year-over-year growth
Consistent student recruitment growth across European university brands.
-50%
Blended CAC
More than halved at GUS Germany between 2021 and 2024, including all agency and media costs.
2x
Lead-to-customer conversion
International conversion more than doubled over the same period. The core driver behind the CAC reduction.
87%
Organic lead increase
Driven by content strategy and SEO infrastructure across all GUS higher education brands.
300%
Organic traffic growth
Built through full rebrand and digital relaunch, alongside 3x growth in organic leads.
22
FTE marketing organization
Built and led full marketing department including structures, tools and four team leads.
40+
FTE led at peak
Largest marketing team led at a single organization, across marketing, PR, web, design and sales.
Brands I worked with
Case Study
Two universities led into Germany's private top group. Every number publicly verifiable.
x 4.9
International first-year students
No. 1
UE became Germany's number one private university for international first-year students, winter semester 24/25, source Destatis
10x
UE grew ten times faster than the market: +388% against +38% in the same period.