About
Fractional & Interim CMO. I build the marketing machine that's missing.
I come when marketing leadership is missing. I leave when it works. My method: Build → Stabilize → Advise.
"I step into companies when marketing has outgrown its structure and build the systems that make scaling possible."
What I Do
I develop the strategy, build the structure and recruit the team. The result: marketing that grows predictably, is tightly aligned with sales and keeps running without me.
Three things I bring to every engagement: a clear go-to-market strategy for the current growth stage, a marketing infrastructure that makes leads and pipeline predictable and a team that delivers independently after I leave.
An Operator, Not Just an Advisor
I work hands-on when the situation requires it. Setting up campaigns, managing agencies, implementing CRM, defining messaging. But the goal is never to stay in execution. I build the structure, hire and develop the team and create the playbooks so the organisation runs without me.
Background
More than 20 years of marketing leadership across international corporations, PE-backed groups and startups. Teams of up to 50 people, direct board and investor reporting, budget responsibility in the double-digit millions. Strongest proof cases: EdTech and Digital Health. Common denominator: complex high-ticket products with long sales cycles that require structured demand generation.
International
I have led teams across the Europe, UK, the Middle East, India and Asia. Combined with deep knowledge of the German market: business culture, regulatory landscape, buyer expectations. Fluent in German and English.
Recommendations
"Christian joined us when our B2B marketing was still lacking a proper home. He gave it one: its own department, its own brand identity, and a rebrand and relaunch that made us more visible as a platform. This became the structure through which new customers came to us. What I've come to appreciate is that I gradually entrusted him with more and more. Eventually, he was also in charge of our B2C marketplace, including marketing, service, and partner management. Not because I had to, but because he organizes things and gets them running smoothly. As CEO, I could go to investor meetings and board meetings with him and rely on him completely. Strategically sound, yet close enough to the ground to know what he was talking about. A productive and uncomplicated experience. If you're looking for someone who can independently build a marketing department and take on responsibility beyond marketing, Christian is the right person for you."
Brands I worked with
