B2B Marketing Consultant
B2B Marketing Consultant
Most B2B companies don't have a marketing problem. They have a systems problem.
I work with B2B companies that have outgrown their current marketing setup or never properly built one. As a B2B marketing consultant I start where most consultants stop: at the pipeline. Where do leads come from? What converts? What needs to be built so that growth becomes predictable and repeatable?
My approach is not to hand over a strategy deck and leave. I build the infrastructure myself — lead generation systems, CRM setup, reporting frameworks, sales-marketing alignment — and hand over something that keeps running after my engagement ends. Based in Berlin with a track record across DACH and international markets.
Why B2B Marketing Breaks During Growth
Most B2B marketing works well enough at small scale. One person running campaigns, a founder still closing deals personally, a handful of channels that generate leads. Then the company grows and the same setup that worked at 20 people starts to fall apart at 60.
This is the pattern I see repeatedly: campaigns running without clear ownership, no shared definition of a qualified lead between sales and marketing, lead generation that depends on one person rather than a system and reporting that tells you what happened but not why.
The problem is rarely a lack of ideas or budget. It is that marketing was never built as a system. A B2B marketing consultant who understands this does not come in to run more campaigns. They come in to build the foundation those campaigns can run on.
What B2B Marketing Consulting Actually Delivers
There is a version of B2B marketing consulting that produces slide decks. That is not what I do.
My starting point is always the lead engine: SEO and organic visibility, paid acquisition, CRM and marketing automation, conversion infrastructure. Once that foundation is in place, content strategy, partnerships and brand work build on top of it in a way that compounds over time.
Specifically, B2B companies I work with get:
A functioning lead generation system with clear ownership and measurable output
Sales and marketing aligned around shared pipeline metrics and qualified lead definitions
CRM and automation that captures and nurtures leads without manual intervention
A content and channel strategy built around buyer intent rather than marketing activities
Reporting that gives leadership real visibility into what drives revenue
These are not deliverables in a document. They are operational systems.
When a B2B Company Needs a Marketing Consultant
The right moment to bring in an external B2B marketing consultant is not when everything is broken. It is when the current setup has reached its ceiling.
Common situations where this engagement makes sense:
You are preparing for a funding round and need to show predictable pipeline growth. Your sales team is closing deals but marketing is not generating enough qualified pipeline to support the next growth phase. You have a marketing team in place but no senior strategic layer defining priorities and holding the function accountable to revenue outcomes. You are entering a new market — a new geography or a new buyer segment — and need someone who has done it before.
In each of these situations a fractional or interim B2B marketing consultant gives you senior expertise without the cost and commitment of a full-time CMO hire. The engagement starts immediately, there is no six-month onboarding ramp and the work is hands-on from day one.
Track Record in B2B Marketing
Numbers that came out of the work, not from the brief:
At machtfit — a B2B corporate fitness platform — I built and led the marketing department to 22 people including four team leads, recruited across all levels and brought additional functions under marketing. Full rebrand and digital relaunch produced 300% organic traffic growth and three times the organic leads.
At Academy of Digital Industries I took on the fractional CMO role for an EdTech company operating across Georgia, Kazakhstan and Czechia. Full budget ownership and distributed team leadership across brand, digital advertising and regional marketing. Built the marketing infrastructure from the ground up: website, CRM and automation.
Over 20 years the work has spanned B2B executive education at Euroforum Deutschland SE (Handelsblatt Media Group) with teams of up to 40+ people, through B2B SaaS, EdTech, Digital Health and marketplace models across DACH and international markets.
Brands I worked with
Who This Is For
B2B companies that get the most from this engagement are typically between 30 and 300 employees. They have a product that works and customers who buy it. What they have not yet built is a marketing function that operates as a system rather than a collection of activities.
Industry-wise the work spans B2B SaaS, professional services, EdTech, Digital Health and marketplace models. The common thread is not the sector. It is the growth stage: a company that needs to professionalise its marketing without adding a full-time CMO to the payroll.
International scope is a factor in most engagements. Many clients are either entering the DACH market from abroad or expanding out of DACH into European or global markets. Both directions are part of the track record.
How We Work Together
Engagements start with a focused Marketing Audit (2 to 4 weeks) that maps the current state, identifies the highest-leverage gaps and defines a prioritised action plan. From there the typical engagement runs 6 to 18 months as a Fractional or Interim CMO with 2 to 4 days per week of active involvement.
For companies entering the DACH market a dedicated Market Entry Sprint (3 to 6 months) covers go-to-market strategy, channel setup, local agency selection and initial team build.
All engagements are structured as freelance service agreements. Available immediately.